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For content creators and publishers

Digital content standards and publishing guidance

As a content publisher, your goal is to help website users and make things easy for them. The following resources will help you create user experiences that are clear and clean.

Website content creation advice

Content and design go hand in hand. If you don’t write with a page layout in mind, you’ll encounter problems when you go to build the page. So it’s important to plan for page layout during the copywriting phase. Engaging with a digital copywriter early in the process will help you to avoid problems and delays.

Components guidelines

How to create pages using individual building blocks

Publishing basics

What everyone needs to know about publishing in the CMS

Accessibility for content creators

Guidelines for creating inclusive content

Tone of voice

Guidelines to help you write on-brand content

Style guide

House rules and practices for writing consistent copy

Image basics

What everyone needs to know about using images in the CMS

Icons

How to use icons within Howden content

Favicons

COMING SOON: Download Howden favicons

Writing for digital

COMING SOON: How to create engaging, user-focused web pages

Page layout best practices

COMING SOON: Easy-to-follow templates for building pages

SEO content & publishers guidance

On-page SEO techniques for maximising search experiences and performance

New and coming soon

COMING SOON: See which new components and features are on the way