Stats and Facts

Highlight key messages and numbers

Demo exampleOverviewHow to use itDo's and don'ts

Demo - Introduce what the section is about

A fact or benefit

Elaborate on the heading above. The text must not run onto a fourth line. That gives you a maximum of about 20 words (129 characters).

100

is more persuasive than 'one hundred'. Use digits where appropriate, alongside symbols (+, %, $). Both must read as a single sentence.

Maintain balance

Each point should occupy the same number of lines. If one point has three lines, then they all must have three lines.

Overview

Highlight key messages and numbers

The Stats and Facts component draws the eye and helps bring credibility to your copy. This can be helpful if you're looking to highlight or emphasise key selling points and messages.

How to use it

To add a point, you must first make a custom block.
 

Step 1: Add a new content block 

When you select the Stats and Facts panel, you’ll see two content block options:

  • Add new content block
  • Add existing content block

Select ‘add new content block’.

Name your content block by completing the ‘block description’ text field. Content blocks are reusable, so give yours a name unique to its use case. For example:

  • Years experience Architects Professional Indemnity Howden UK

Step 2: Write your heading

Your heading could be a short phrase or a number. If you're using a number, use mathematical symbols where appropriate. For example:

  • 18+
  • 100%

The heading of your fact is a significantly larger font size than the supporting text. As such, it’s what draws the eye – so it’s important to make it punchy. Don't let the heading run onto a second line – that’s a maximum of approximately six words (20 characters).

Step 3: Add your supporting copy

The supporting copy gives context to the heading. This is particularly important if your heading is a number (or it won’t make sense).

When using a number for the heading, write your supporting copy so the two combine to read as a single sentence. For example:

  • (Heading) 18+
  • (Text) years' experience serving architect clients.

If the heading is a phrase, it may not be necessary for the two copy lines to read like a complete sentence. For example:

  • (Heading) Personal service
  • (Text) Speak to named contacts on direct phone numbers.

Don't let the supporting copy run onto a fourth line – that’s a maximum of 20 words (129 characters).

Make sure your supporting copy for each point is roughly equal in length – each point should occupy the same number of lines. This is important for making the component look balanced.

Do's

  • Use the correct symbols and abbreviations

    When using a money figure, millions and billions should be abbreviated as US$Xm and US$Xbn.