Event Hero

How to set up an event page

Demo exampleOverviewHow to use it

Overview

How to set up an event page

The Event Hero presents key details about an event at the top of an event page. It pulls through compulsory information that must be added before an event page can be published, as well as some optional details.

Compulsory information means that you will be unable to save the page without it. This includes the:

  • Event title: A compelling headline that generates interest in the event
  • Event type: The event format, such as a conference, webinar, or workshop
  • Start date: When the event begins, including the date and the time

Some details are technically optional but recommended:

  • Registration link: A call-to-action button that encourages users to sign up
  • Location: Where the event is being held
  • Speakers: Notable Howden employees speaking at the event

How to use it

The News Hero isn’t directly editable. Rather, it pulls information that you must add elsewhere on the page.
 

Add the headline

The headline is arguably the most important aspect of promoting an event. It’s what grabs attention and, hopefully, inspires users to register.

An effective event headline should promise value while sparking curiosity.

Use the ‘event title’ text field to add the headline.

Don’t let the headline run onto a second line. Use a maximum of 16 words (80 characters).

Specify the event type

The event type describes the style and structure of the event. Knowing the event format can encourage users to attend, depending on their preference.

Select the ‘event type’ text field for a dropdown menu of categories.

Options include:

  • Conference
  • Event
  • Networking
  • Seminar
  • Webinar
  • Workshop

If none of these options accurately describe your event, raise a request with the Collaboration & Client Solutions team. They can add your preferred term to the CMS taxonomy for you to tag your event with.

Set the date and time

It’s compulsory to provide the event start date and time. The end date and time are optional but recommended. Knowing how long the event goes on for helps users make an informed decision about whether to attend.

Use the calendar and clock icons to select the correct date and time.

Make the call-to-action button

The call-to-action button encourages users to sign up to the event.

First, you must have a registration form to direct users to. You can put in a form request to the Collaboration & Client Solutions team  – they’ll help you to build a bespoke form. 

Once you have a form, paste the URL into the ‘URL’ text field. Then add the button copy into the ‘link text’ text field. The button copy should be action-oriented. In most cases, variations of ‘Sign up’ will serve you well.

Add the location details

When holding in-person events, it’s essential to tell potential attendees precisely where they need to go.

Use the ‘event location’ section to describe where the event is being held.

First, select the relevant country from the dropdown menu. 

Then use the text fields to complete the address. This includes the:

  • Street address
  • City
  • Postal code

    Highlight key speakers

    You can add Howden employees who are speaking at the event.

    For this to work, they must first have a profile in the People Directory.

    Once your subject matter expert has a profile, start typing their name into the ‘speakers’ search bar. Select the profile when it appears.